There was a time when Google was all about optimizing those simple blue links. However, Google has now evolved to address several search results and the display designed to address the user needs. The new feature called rich snippets has been added to the search engine.
Rich snippets are the search results with enhanced functionality or data. These results help generate more information, add visual interest, and help achieve a better level of organic click-through rates. If you are in touch with a professional digital marketing agency in Sydney, then you might be knowing that snippets play an essential role in enhancing your work.
How do rich snippets support SEO?
With the proper techniques, the rich snippets are known to enhance various aspects of SEO, but they do not act as a direct ranking factor for you. You must know that the structured data does not come under the ranking factor but helps communicate on-page content factors like the entities that are the page’s subject.
What are the types of rich snippets?
Several rich snippets are available for optimization, but some of them are applied on certain websites. Some of the most common types of snippets for optimization are explained below.
Product Markup
The markup is available for certain products. You must have observed it on various websites while surfing for your required content is combined with specific attributes like the review ratings of the brand, price, and product availability. Such optimization is necessary to enhance your SEO strategies.
Music
The snippets, in this case, provide information related to the field of music. It includes album releases, release dates, and several other updates related to an event. Also, it can include things like genre or duration.
Reviews
You might have observed the review markup while searching for your content. This markup is responsible for displaying the start ratings below the snippet present. When you look at the search results, you can see the ratings provided below to help you decide whether you should visit the website or not. The ratings are delivered between 1 and 5, where one is the lowest and five are the highest.
Events
If your brand is organizing some event, your digital marketing agency in Sydney will ensure that it provides the information in snippets to the audience and makes them stay on your webpage. The information about specific events, dates, timings, and much more depends on your requirements. You need to include all the critical information that the users require to attend your event.
Recipes
Using the recipe markup, you can also make good use of the structured data on your website. Also, this feature is only available for the recipe section.
How do they work?
When we talk of structured data being used with the snippets, it refers to using a particular type of coding that aims to highlight some specific kinds of data on your webpage. It helps in making the search engine understand what the core of the data available is.
The structured data helps the search engine understand the content and display the loved ones by Google and help get better rankings.
This method speaks for a more proactive approach and ensures that you provide Google with relevant information that you are responsible for handling and controlling. This method does not let the AI interpret your data and present it accordingly, and an expert digital marketing agency in Sydney is well versed with this process.
Not a direct ranking factor!
While working with the rich snippets, you must know that your brand is not a direct ranking factor. It affects your SEO features indirectly, and the structured data markup does not make your website reach higher levels on the search engine results page.
The rich snippets will help to increase your click-through rates due to their quality of providing rich quality information that lets users visit your page. Further, depending on the type of content present on your website, the users may cause a call-to-action.
We believe that you have got some vital information about rich snippets and how they are helpful as an SEO technique through this post. It is recommended to get in touch with the best digital marketing agency in Sydney today and avail the benefits of rich snippets for your website. Call Zeal Digital today!
