Sizzling Success Fueled by 25,000+ Customer Calls

About La Mono

La Mono is a well-known Lebanese restaurant with multiple locations in Sydney, including Merrylands and Casula. Specialising in authentic Lebanese cuisine, La Mono has built a reputation for its famous charcoal chicken and a menu that appeals to a wide range of diners. The restaurant caters to dine-in and takeaway customers and offers function rooms for private events.

La Mono's Challenges

In June 2021, La Mono partnered with Zeal Digital to enhance its visibility within Sydney’s competitive restaurant landscape, specifically in and around the suburbs of Merrylands and Casula. Goals:

Increase organic traffic,
Improve rankings for high-intent local keywords,
Generate more customer engagement through local directory listings (Google Maps and Google Business Profiles.)

Our Approach

We developed a comprehensive local SEO strategy tailored to La Mono’s unique needs. This strategy focused on improving organic search visibility, increasing local traffic, and driving customer engagement through their Google Business Profiles. The approach was built around:

Technical SEO Fixes

We identified and implemented technical optimisations to improve site performance and crawlability.

Content Enhancements

Our team crafted localised content tailored to key locations (Merrylands, Casula, and surrounding areas) to boost relevance for high-intent local keywords.

Localised Link-Building

We increased La Mono's authority in its target areas by acquiring links from trusted, relevant local directories and sources.

Google My Business Optimisation

Engaging descriptions, high-quality images, and real-time updates were added to enhance their presence and encourage interactions on Google Maps.

Strategy & Execution

Targeted Content for Local Traffic: We built content tailored to each location’s key landing pages to capture long-tail traffic from highly specific local search terms, like “Lebanese restaurant Merrylands” and “Charcoal Chicken takeaway Casula.” High-Volume Keyword Targeting: We optimised metadata across the site, including title tags, H1s, and meta descriptions, to target high-search-volume keyword variants such as “charcoal chicken near me” and “Lebanese food Sydney.” This pushed La Mono’s rankings toward the top 3 for critical keywords, ensuring they were easily discoverable by local diners.

Tangible Business Impact

Since partnering with Zeal Digital, La Mono has significantly improved organic visibility and customer engagement. Below is the performance comparison between the period before July 2022 and the period after July 2022 to September 2023.

Keyword Ranking Google Australia
(2160, New South Wales, Australia)

Total Keywords	Top 5	Top 10	Top 30
125	71	84	95

Keyword Improvements for 2160
(Pre-July 2022 vs. July 2022 to September 2023):

Metric	Before July 2022	July 2022 - Sept 2023	Increase%
Top 5 Keyword Rankings	21	71	238%
Top 10 Keyword Rankings	34	84	147%
Top 30 Keyword Rankings	55	95	72%

Keyword Ranking Google Australia
(2170, New South Wales, Australia)

Total Keywords	Top 5	Top 10	Top 30
125	72	89	101

Keyword Improvements for 2170
(Pre-July 2022 vs. July 2022 to September 2023):

Metric	Before July 2022	July 2022 - Sept 2023	Increase%
Top 5 Keyword Rankings	20	72	260%
Top 10 Keyword Rankings	37	89	140%
Top 30 Keyword Rankings	54	101	87%

Organic Engagement Improvements

Metric	Before July 2022	July 2022 - Sept 2023	Increase %
New users	2,631	37,066	1308.82%
Total users	2,631	37,265	1316.38%
Returning users	649	9,255	1326.04%
Engaged sessions	2,700	34,828	1189.93%
Total Engaged Sessions	51,266	624,260	909.02%

Local SEO Wins Merrylands (2160)

Keyword	Organic Rank	Map Rank
Lebanese Takeaway Near Me	1	1
Lebanese Charcoal Chicken Near Me Delivery	1	1
Best Lebanese Charcoal Chicken Near Me	1	1
Lebanese Charcoal Chicken Near Me	1	1

Local SEO Wins Casula (2170)

Keyword	Organic Rank	Map Rank
Lebanese Restaurant	1	1
Lebanese Charcoal Chicken Near Me	3	1
Lebanese Takeaway	1	1
Lebanese Takeaway Near Me	1	1

One Year Later: Sustainable Success

Following the conclusion of the initial campaign in September 2023, La Mono has continued to experience sustainable growth in organic visibility and customer engagement. Year-on-year comparisons show that our SEO strategies have delivered lasting results: Sustained Customer Engagement: Google Search Console data shows over 56K clicks and 605K impressions, demonstrating continued strong engagement through organic search. With an impressive 9.3% CTR, La Mono remains highly visible and attractive to users searching for their services. Maintained High Keyword Rankings: Key high-volume keywords, such as “Charcoal Chicken Merrylands” and “Lebanese Restaurant Merrylands,” continue to hold the #1 ranking, ensuring consistent local visibility.