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About La Mono
La Mono is a well-known Lebanese restaurant with multiple locations in Sydney, including Merrylands and Casula. Specialising in authentic Lebanese cuisine, La Mono has built a reputation for its famous charcoal chicken and a menu that appeals to a wide range of diners. The restaurant caters to dine-in and takeaway customers and offers function rooms for private events.
La Mono's Challenges
In June 2021, La Mono partnered with Zeal Digital to enhance its visibility within Sydney’s competitive restaurant landscape, specifically in and around the suburbs of Merrylands and Casula.
Goals:
- Increase organic traffic,
- Improve rankings for high-intent local keywords,
- Generate more customer engagement through local directory listings (Google Maps and Google Business Profiles.)
Our Approach
We developed a comprehensive local SEO strategy tailored to La Mono’s unique needs. This strategy focused on
improving organic search visibility, increasing local traffic, and driving customer engagement through their
Google Business Profiles. The approach was built around:
Technical SEO Fixes
We identified and implemented technical
optimisations to improve site performance and crawlability.
Content Enhancements
Our team crafted localised content tailored to
key locations (Merrylands, Casula, and surrounding areas) to boost relevance for high-intent
local keywords.
Localised
Link-Building
We increased La Mono's authority in its target
areas by acquiring links from trusted, relevant local directories and sources.
Google My Business
Optimisation
Engaging descriptions, high-quality images, and
real-time updates were added to enhance their presence and encourage interactions on Google
Maps.
Strategy & Execution
Targeted Content for Local Traffic:
We built content tailored to each location’s key landing pages to capture long-tail traffic from highly specific local search terms, like “Lebanese restaurant Merrylands” and “Charcoal Chicken takeaway Casula.”
High-Volume Keyword Targeting:
We optimised metadata across the site, including title tags, H1s, and meta descriptions, to target high-search-volume keyword variants such as “charcoal chicken near me” and “Lebanese food Sydney.” This pushed La Mono’s rankings toward the top 3 for critical keywords, ensuring they were easily discoverable by local diners.
Tangible Business Impact
Since partnering with Zeal Digital, La Mono has significantly improved organic visibility and customer engagement. Below is the performance comparison between the period before July 2022 and the period after July 2022 to September 2023.
Keyword Ranking Google Australia
(2160, New South Wales, Australia)
Keyword Improvements for 2160
(Pre-July 2022 vs. July 2022 to September 2023):
(2160, New South Wales, Australia)
| Total Keywords | Top 5 | Top 10 | Top 30 |
|---|---|---|---|
| 125 | 71 | 84 | 95 |
(Pre-July 2022 vs. July 2022 to September 2023):
| Metric | Before July 2022 | July 2022 - Sept 2023 | Increase% |
|---|---|---|---|
| Top 5 Keyword Rankings | 21 | 71 | 238% |
| Top 10 Keyword Rankings | 34 | 84 | 147% |
| Top 30 Keyword Rankings | 55 | 95 | 72% |
Keyword Ranking Google Australia
(2170, New South Wales, Australia)
Keyword Improvements for 2170
(Pre-July 2022 vs. July 2022 to September 2023):
(2170, New South Wales, Australia)
| Total Keywords | Top 5 | Top 10 | Top 30 |
|---|---|---|---|
| 125 | 72 | 89 | 101 |
(Pre-July 2022 vs. July 2022 to September 2023):
| Metric | Before July 2022 | July 2022 - Sept 2023 | Increase% |
|---|---|---|---|
| Top 5 Keyword Rankings | 20 | 72 | 260% |
| Top 10 Keyword Rankings | 37 | 89 | 140% |
| Top 30 Keyword Rankings | 54 | 101 | 87% |
Organic Engagement Improvements
| Metric | Before July 2022 | July 2022 - Sept 2023 | Increase % |
|---|---|---|---|
| New users | 2,631 | 37,066 | 1308.82% |
| Total users | 2,631 | 37,265 | 1316.38% |
| Returning users | 649 | 9,255 | 1326.04% |
| Engaged sessions | 2,700 | 34,828 | 1189.93% |
| Total Engaged Sessions | 51,266 | 624,260 | 909.02% |
Local SEO Wins Merrylands (2160)
| Keyword | Organic Rank | Map Rank |
|---|---|---|
| Lebanese Takeaway Near Me | 1 | 1 |
| Lebanese Charcoal Chicken Near Me Delivery | 1 | 1 |
| Best Lebanese Charcoal Chicken Near Me | 1 | 1 |
| Lebanese Charcoal Chicken Near Me | 1 | 1 |
Local SEO Wins Casula (2170)
| Keyword | Organic Rank | Map Rank |
|---|---|---|
| Lebanese Restaurant | 1 | 1 |
| Lebanese Charcoal Chicken Near Me | 3 | 1 |
| Lebanese Takeaway | 1 | 1 |
| Lebanese Takeaway Near Me | 1 | 1 |
One Year Later: Sustainable Success
Following the conclusion of the initial campaign in September 2023, La Mono has continued to experience sustainable growth in organic visibility and customer engagement. Year-on-year comparisons show that our SEO strategies have delivered lasting results:
Sustained Customer Engagement:
Google Search Console data shows over 56K clicks and 605K impressions, demonstrating continued strong engagement through organic search. With an impressive 9.3% CTR, La Mono remains highly visible and attractive to users searching for their services.
Maintained High Keyword Rankings:
Key high-volume keywords, such as “Charcoal Chicken Merrylands” and “Lebanese Restaurant Merrylands,” continue to hold the #1 ranking, ensuring consistent local visibility.
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