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About GT Auto Parts
GT Auto Parts is an automotive accessories and parts provider serving DIY car enthusiasts and mechanic shops across Australia. When they came to Zeal Digital in 2023, they had an existing website but struggled to attract traffic and drive meaningful revenue from organic searches.
GT Auto's Challenges
GT Auto Parts had quality products but lacked visibility in the competitive online automotive market. Their primary challenge was generating organic traffic and converting that traffic into sales. They tried different approaches but saw minimal results, with revenue from organic search standing at just $797.60 in September 2023.
Goals:
- Boost organic traffic and revenue,
- Increase visibility,
- Achieve first-page rankings for 10-15 high-value keywords.
Our Approach
We developed and implemented a data-driven SEO strategy tailored to GT Auto Parts’ unique needs. Our strategy focused on improving organic search visibility, enhancing keyword rankings, and driving revenue growth. The approach was built around:
Technical SEO Fixes
Addressed performance issues by fixing broken URLs, improving site speed through image compression, and implementing schema markup.
Content Optimisation
Optimised product descriptions, meta tags, and headings to align with high-intent keywords like “Volkswagen Clock Spring” and “BMW Angel Eyes.”
Local SEO & Backlinks
Secured high-quality backlinks from industry-specific sites and optimised for local SEO for targeted locations (Western Australia, Sydney, and Melbourne.)
Competitor Gap Analysis
Analysed competitors like clocksprings.com.au and stedi.com.au to identify opportunities to target underserved keywords and optimise product listings.
Strategy & Execution
Technical SEO Improvements:
We fixed broken URLs with 301 redirects, implemented local and organisational schema markup, and conducted a thorough page speed audit; improved load times and user experience through image compression, code optimisation, and browser caching.
Audience Segmentation:
We divided our campaign into two segments—car enthusiasts and DIY vehicle owners, as well as small and independent mechanic shops—allowing us to tailor copy based on each group’s needs for maximum conversions.
On-Page SEO & Content Optimisation:
We optimised meta tags and headings (H1s), created and deployed new product descriptions and blog posts centred on high-traffic keywords, and enhanced site navigation to improve flow for users.
Analytics Setup:
We integrated Google Analytics and Google Tag Manager to track critical metrics such as conversions, phone clicks, and email clicks. This enhanced tracking and improved data accuracy provided better insights into conversion and enabled data-driven decision-making, which helped optimise marketing strategies.
Tangible Business Impact
Revenue Growth
Generated a total of $268,775.18, of which $151,118.55 was from organic search, a 16x ROAS in 13 months.
Keyword Ranking
Secured first-page rankings for 15 keywords, including competitive terms like BMW Angel Eyes, Clocksprings Australia, Aftermarket Car HUD, Headlight Ballast, and Car Interior Lamp.
| Keyword | Organic Rank |
|---|---|
| Clocksprings Australia | 3 |
| Aftermarket Car HUD | 5 |
| Headlight Ballast | 6 |
| BMW Angel Eyes | 7 |
| Car Interior Lamp | 7 |
Increase Brand Visibility
Achieved 5.38 million+ impressions and 115,000+ clicks.
Client's Feedback
Working with Zeal Digtial has been a game-changer for us at GT Auto. Despite having quality, in-demand products, we struggled to connect with our audience and convert that into real growth. In mid-2023, we partnered with Zeal Digital. In just over a year, their SEO services have significantly increased our traffic and sales.
What really stood out to us was their attention to detail and commitment to understand our business. They didn't just focus on driving traffic but worked to ensure that every aspect of our online presence, from technical fixes to content optimisation, was geared towards achieving our goals. We couldn't be happier with the outcome and look forward to growing further with Zeal Digital's help.
ITS Group - GT Auto Parts
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