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About Urban Culture
Urban Culture operates in the highly competitive and niche modest clothing industry. It offers stylish, contemporary clothing designed to meet the needs of modern women at affordable prices.
Urban Culture's Challenges
Competing within a highly specific niche, Urban Culture needed to increase its brand presence and differentiate itself in an oversaturated market.
Goals:
- Expand Brand Awareness: Increase visibility and drive brand discussions among women interested in modest fashion.
- Establish an Omnichannel Strategy: Build a strong, consistent presence across SEO, PPC, and social media to maximise reach and engagement.
- Drive Consistent Sales: Achieve high ROI and increase profitability through well-targeted paid channels.
Our Approach
Our integrated campaign used a multi-channel strategy, including Google Ads, Facebook Ads, and SEO, to drive visibility, organic traffic, and lead conversions.
Google Ads and Facebook Ads
We combined Google Search and Performance Max campaigns to connect with customers at every stage of their journey. Simultaneously, Facebook ads expanded our reach and sparked engagement with our targeted audience, driving strong conversion rates.
Conversion-Driven SEO Strategy
We optimised for key search terms related to modest fashion, like “modest dresses” and “Eid Clothing," optimised the website for UX, enhanced search listings with rich snippets, and implemented strategies to increase visibility and fuel growth.
Strategic Social Media Engagement
We created compelling promotional posts and influencer partnerships to resonate with the brand’s target demographics. By strategically selecting collaborators, we expanded Urban Culture’s reach and strengthened its credibility with a more engaged and loyal audience.
Data-Driven Strategies
We created sales funnels that guided customers towards purchasing with limited-time discounts, cross-selling strategies, and well-placed Calls to Action (CTAs). Data from user behaviours allowed us to constantly optimise these funnels, adapting based on feedback to maintain high conversion rates.
Strategy & Execution
Predictive Budget Allocation:
We analysed prior performance and market trends to allocate resources effectively across Google and Facebook ads, ensuring maximum visibility in areas that yielded the highest engagement.
A/B Testing For Ad Optimisation:
Regular testing helped us identify the most effective combination of visuals and messaging. Adjustments based on these insights increased ad click-through rates and drove down costs per acquisition.
Continuous Performance Monitoring:
Real-time analytics enabled ongoing performance adjustments across channels. By closely tracking data, we refined ad targeting and budget allocation, staying agile to market conditions and evolving audience needs.
User-Generated Content:
Encouraging satisfied customers to share their experiences and photos of our products on social media and leave testimonials on product pages was instrumental in building trust and credibility among potential buyers. As our target audience was primarily Muslim women, we partnered with a Muslim influencer with 20,000 Instagram followers to add a unique dimension to our campaign and grow our reach.
Tangible Business Impact 2022-2023
Urban Culture achieved remarkable growth through our comprehensive, data-driven approach, allowing it to dominate the modest fashion market.
Google Ads
$67K ad spend resulted in 132K clicks and $275,564.93 in revenue—a 411% ROAS.
SEO
Drove 23,752 new users to the website, leading to 2,595 key events.
Facebook Ads
$16K ad spend reached 256K users, generating $90,161.74—a 555% ROAS.
We Did It Again in 2023-2024!
Following the tremendous success of the initial campaign in August 2023, Urban Culture continued to partner with Zeal Digital to sustain its momentum and market impact.
While 2024 has been challenging for retail, with well-known names like Good Guys seeing sales drop by 40%, our integrated Google Ads, Facebook Ads, and SEO campaigns have helped Urban Culture continue to build brand awareness and drive customer engagement.
Google Ads
$91K ad spend resulted in 179K clicks and $420,683.57 in revenue—a 462% ROAS.
SEO - Keyword Wins
High-volume keywords continue to hold the top 3 rankings, outperforming competitors like ASOS.
| Keyword | Organic Rank |
|---|---|
| Modest Dresses for Women | 1 |
| Conservative Clothing | 1 |
| Islamic Clothing for Women | 2 |
| Hijab Shops | 2 |
| Modest Clothing for Women | 3 |
Facebook Ads
$18K ad spend delivered 2,002,992 impressions, generating $170K in revenue—944% ROAS.
SEO - Organic Traffic
Earned 44,171 new organic users, leading to 5,619 key events and $41,899.95 in revenue.
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