What is Retargeting?
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01Facebook Retargeting
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02Google Retargeting
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03Dynamic Retargeting
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04SEO Retargeting
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Frequently Asked Questions
What Is Remarketing and How Is It Different From Retargeting?
Remarketing is a strategy used to re-engage previous visitors who’ve already made a purchase or taken an action. These actions may include filling forms, signing up for newsletters, reading more on a topic, product or service, or sharing or retweeting a message or post. Personalised offers or promotions are created for these visitors and sent via email to encourage repeat business and increase loyalty.
Retargeting, on the other hand, engages visitors who’ve left your site without taking the desired action. These customers see your ad while they browse other websites and social media platforms. Retargeting helps recover potentially lost sales and improve conversion rates by keeping your brand on top of your customer’s minds.
Zeal Digital can help you increase your revenue through effective retargeting and remarketing strategies.
Get a free consultation with our experts to understand how remarketing and retargeting can benefit your business.
Does Retargeting Really Work?
improvement in the level of engagement with your target audience. It also means your ads are significantly more effective as users take the desired action after seeing your retargeted ads.
Partner with Zeal Digital, your trusted digital marketing agency in Sydney. Let us handle the maintenance and updates of your retargeting digital marketing campaigns while you focus on what truly matters.
Achieve success through retargeting. Call now to learn more about our retargeting service, packages and pricing.
How Does PPC Fit In With Retargeting?
PPC, which stands for pay-per-click, is a form of paid advertising where businesses pay only potential customers click on their ads. Retargeting is a strategy that focuses on engaging past website visitors. It achieves this by using paid advertisements. Strategically placed ads remind individuals who have visited your website previously, of your products or services that have piqued their interest.
Zeal Digital’s specialty is strategic ad placements, the creation of tailored messaging, and the effective utilisation of marketing budgets. We can help put your brand in front of your target audience when it matters the most.
Ready to make every click count? Let’s join forces to create more successful marketing campaigns.
How Does Cross-Selling and Upselling Work With Retargeting?
Cross-selling can be seamlessly integrated into retargeting campaigns. For example, if you sell smartphones, you can offer complementary accessories, such as screen protectors, to customers who have browsed your smartphone collection but have yet to purchase a device. You can also bundle accessories like phone cases, earbuds and USB cables and offer them at a discounted price to these customers. Such offers remind potential customers of their initial interest and entice them to complete the purchase with a tempting offer.
Upselling with retargeting works similarly. Taking the above example, you could offer customers who have browsed your smartphone collection a premium smartphone with advanced features. You could add incentives such as extended warranties or accessory packages to tempt them to purchase the more expensive smartphone. This approach increases the average transaction value and enhances your customer’s experience.
Experience the winning combination of upselling and cross-selling with retargeting. Reach out to Zeal Digital to enhance your marketing performance.
What Is Static Remarketing?
Static remarketing involves showing users the same ad content repeatedly. For instance, an individual visits an online shoe store and shows an interest in a pair of boots but leaves without purchasing. Later, this person will see an ad for the same pair of boots. This kind of remarketing helps increase brand recall and positioning. It is also cost-effective as you’re not spending time or resources creating multiple ad variations.
Wondering whether your brand could benefit from static remarketing? Call Zeal Digital today to find out.